Case Study: Orvis Presents: Mend

Mend

By some accounts, Joey Maxim died on November 21st, 2011. The car crash was horrific, so bad in fact that both of his lungs collapsed and his vertebrae touched, pinching his spine and leaving him unresponsive to paramedics at the scene. While machines sustained his body over the next few days, his family was told that he could be a vegetable. Doctors said that if he made it at all, he would likely not walk or talk the same ever again. But this story is not about how he survived. This is a story about how he found a way to live.

Over several shoots in multiple states and numerous edits across five years, TwoFisted Heart Productions worked closely with creative members of Orvis, the title sponsor, Joey and the Maxim family over to capture, edit, and produce a documentary of Joey’s story, titled, Mend. The documentary short film was an official selection for the 2019 Telluride Mountainfilm Festival and has received over 1 million views across digital platforms.