Orvis Trout Bum

For more than 160 years, Orvis has been guiding people to connect with the adventure and wonders of the natural world. Facing a re-branding and new release of their Trout Bum product line, Orvis asked TwoFisted Heart to lead the shaping and production of lifestyle videos and photographs to support the product launch, catalog, and marketing collateral. Collaborating with key Orvis personnel, TwoFisted Heart lead a multi-location shoot over four days near Jackson Hole, WY. Final delivery included hundreds of photos, short-form promotional videos, and teaser videos for social media, along with foundational creative input for the campaign, such as the hashtag.