Able Women
Able Women is a public outreach initiative designed to spread the word about fly fishing and the many emotional, physical and spiritual benefits it brings to women. Fly fishing teaches independence, strength, and creativity. It is a sport very much defined by grace. And who understands grace better than a woman? Fly fishing binds us to astoundingly beautiful creatures that live in remarkably beautiful places. And fly fishing binds us – perhaps most importantly of all – to our inner, most beautiful selves.
Partnering with Boom Your Brand (BFF), an ad agency in Virginia, TwoFisted Heart helped to shape the story and brand anthem video, acting as director of photography (DP) for a multi-day shoot on Ambergris Caye, Belize. The video went on to win multiple national advertising awards including a Telly and Addy.