Faith to Action Initiative

Faith to Action Initiative is a resource for Christian groups, churches, and individuals seeking to respond to the needs of orphans and vulnerable children around the world. They hired TwoFisted Heart to create an Advocacy Kit to equip churches and individuals as FTAI messengers in their community.  The project consisted of: up-front planning and collaboration to outline the story of FTAI and the vision behind the Advocacy Kit; strategic analysis of the content provided, which included identifying content gaps and areas for brand alignment; creation of the content map and recommendations for content development; assessment of the consistency and strategy alignment across the final content; and leading lll layout and graphic design. TwoFisted Heart helped FTAI define their story and messaging and created a clear and concise way for churches and individuals to explain why family-based care is so important for orphan and vulnerable children. The Advocacy Kit provides practical tools, facts, and inspiring stories and examples, to provide a practical platform for organic, grassroots growth and fundraising across the faith-based community.

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